Persona Matrix Setup
Define audience slices with demographic and behavioral attributes to generate a broad but controlled respondent space.
Methodology
How OptBot produces fast, directional research
OptBot is designed for rapid exploration, not final truth. It helps teams narrow ideas quickly with synthetic, persona-grounded signals before committing to costly field studies.
Scenario & Choice Design
Write the poll prompt, add options, and structure context parameters so each run explores meaningful tradeoffs.
Synthetic Response Generation
Run pairwise comparisons across combinations, then aggregate weighted outcomes into directional preference signals.
Bias & Safety Pass
Inspect wording risks and confidence spread to catch language issues before spending on real-world validation.
Interpretation guidance
Good for
Early ranking, concept screening, and message direction checks.
Use carefully
Absolute market sizing or legally sensitive claims without external validation.
Best practice
Follow synthetic outcomes with targeted interviews or live surveys.